Observer Interactive Header Image
Observer Interactive Brand Assets

Observer Interactive
Branding a New Era of Play

Branding
Illustration
Animation
Juiced helped define the brand style and strategy for Observer Interactive, a UK studio that blends retro inspirations with modern gameplay. We developed their visual identity from scratch, including logos, typography, and brand guidelines, helping to shape a distinctive and memorable presence as they launched into the games industry. (We also had the opportunity to create the logo for their upcoming release Good Boy!)
Mockup of vertical Observer Interactive Logo on shirt
Good Boy Logo on CRT TV
Mockup of vertical Observer Interactive Logo on shirt
Mockup of different hats using Observer assts

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